Ко се венчао Andy Smith (entrepreneur)?

Andy Smith (born January 9, 1968) is an American entrepreneur, start up advisor, and author. He is best known for The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, which he wrote with his wife, Dr. Jennifer Aaker. Described by the New Yorker as "the first book to explain what happens at the intersection of social media like Twitter, marketing and psychology", The Dragonfly Effect examines how people use social media to connect and form groups that create global change. In 2014, he partnered with Jay Adelson to form Center Electric, an early-stage technology venture capital firm designed to leverage the growth of the Internet of Things. Center Electric was an outgrowth of Smith and Adelson's passion project, Point Option, which develops next generation devices for in-home use.

Прочитајте више...

Jennifer Aaker (born January 15, 1967) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

Прочитајте више...